Visitors will be able to drill down to their specific area of interest
CPLS’s website has undergone a major renovation and redesign. The vision for the design of the new website is to enhance visitors’ experiences and simplify interaction.
The new site was launched the first week in December. The redesign focused on several practice groups, and will feature a new home page and a completely new layout.
“One of the best features is the CPLS landing page,” said Sabbithry Persad, the firm’s Marketing & IT Manager. “Visitors can find everything they need from one location.”
After landing, visitors may go to any area of that practice group they are interested in or even visit another practice group and the main CPLS site should they choose.
For example, instead of going to a subsection of the Criminal Law practice group, visitors can click any other practice group such as Business Law, Appellate Practice, Complex Litigation, Immigration Law, or Family Law. “By simply clicking any of these links, a visitor will get more specific information about that area.”
These individual practice group sub sites will show subtopic topics that visitors are familiar with plus granular information about that topic that could educate them further.
There will still be a central landing site that all micro sites will link from. This main site will retain the same look and feel, placing more emphasis on the overall firm offerings. The attorney section will include a photo, practice areas, languages spoken, education, bar admittance, and professional associations.
The new home page visual design is more graphic and the site navigation remains at the top and the bottom, and now shows more familiar language associated with law firms. Social media links and the firm’s phone numbers are clearly available at the top of every page. New blog posts will be posted every week.
“The website project started with a needed change to the platform built in 2009,” explained Sabbithry Persad, Manager of Marketing & IT. “Once the new platform was installed, we began to optimize our website presence by using some of the new functionality offered in the new foundation.”
“We have redesigned the home page, with the goal of a cleaner, crisper site that is more efficient to maintain and easier for our visitors to navigate,” Persad said.
Hopefully, the customized CPLS landing page will encourage visitors to come to the CPLS website on a more frequent basis, Persad said.
“As we developed this project, every existing website component was critically reviewed and redesigned to enhance the visitor’s experience and interaction with CPLS,” she said.
There are other plans for the immediate future, and developing three more sub sites where visitors can get detailed information for those areas, is next in the works.
Last redesigned five years ago, this major new look for http://www.cplspa.com/ will dramatically transform the site to give it a contemporary look featuring more graphics and simplifying the navigation.
“Technology is a rapidly changing environment and over the last decade many features, enhancements, and updates have been brought under the existing platform. This next iteration of CPLS’s website will leverage the new technology to fulfill the expanding services of the firm as well as the and needs of our visitors, our staff, and future innovations,” said Persad.
While seeking ways to address technology concerns, the website team took advantage of the opportunity to streamline the organization of the entire site. Because different viewers have different intuitive navigation patterns, the site was redesigned to ensure that information is available from a variety of paths.
The content has been regrouped to more clearly meet the needs of various audiences visiting the site. The main user groups are the public, lawyers, and internal staff, and each group will search for content in different ways.
The major overhaul was the brainchild of Persad, who states, “it was really time to take a lease on a new site.”